Responsy Display

  Choosing the best finish for your point of sale   displays  comes down to one simple question: What invites the customer to interact with your product? After all, a purchase involves much more than merely seeing your product—it has to create an emotional connection with the consumer. This is the key to customer loyalty. A finish that complements your product will separate it from your competitors. To gain perspective on how the right finish can draw attention to your product, let’s take a brief, imaginary tour of a major retailer like Wal-Mart. Because so many products are competing with each other for the customer’s attention, it’s even more important for the finish of the display to spark an emotional connection with the consumer. Now, follow us as we approach the store and open the door… 1. Attention Soft fabrics such as sweaters are presented neatly on a table where you can easily pick one up and touch it. Perhaps in the corner, in a display of complementary colors,...

 We’ve been in the business of designing and manufacturing  retail POP displays  for nearly 30 years so our natural starting point for generating product sales is creating effective retail point-of-purchase displays and compelling in-store merchandising programs. Since the majority of purchase decisions continue to be made in-store, we believe a central focus of product marketing should continue to be captivating and capturing the customer at the point of sale. We recognize, however, that the retail landscape has changed dramatically over the last 5 years so, despite the fact that brick-and-mortar stores continue to account for the majority of retail sales, we believe it is increasingly important for brands to take a holistic approach to product marketing that includes both Point of Sale and online components. In the first of this 2-part series, we will address the Point of Sale part of product marketing, and then we’ll cover the online component in our next blog. Securin...

  Many of our customers are not sure whether to go with a stock point-of-purchase (POP) display or a custom display for their merchandising program. There are many considerations to evaluate to ensure you are making the right decision. Let’s take a look at the pros and cons as well as the critical factors to consider in deciding between stock and custom point-of-purchase display options. There are a number of advantages to going with a stock display: 1. Immediate availability One of the biggest advantages of stock displays is that they are generally available for immediate shipment. Stock displays are often the default choice when lead times are so short that there is no time to design a custom display. Choosing to go with a stock display is like having a bird in the hand. It eliminates a significant amount of delivery risk and can reduce the possibility of lost revenue due to the late arrival of displays. 2. No Minimums Stock displays generally have no minimums so you can reduce y...

 There are many types of earphones on the market now, divided into head-mounted, in-ear, earbud, wireless, etc. It is not easy to classify these kinds of earphones. In this regard, operators, electronic digital stores, and specialty stores have a common sense to use the headset display stand! Pictographic display stand The reason why they are called "pictographic display racks" is because the origins of these  display stands  are like hieroglyphs, they are designed to resemble certain objects. Such as "7" type headphone display rack, "Ω" type display stand, etc., simple structure and small size are the characteristics of this type of display stand, usually used to place one or two headsets, and most of them are acrylic material. Such a display stand will look relatively single, and it is more difficult to attract the attention of consumers. The real role of the display stand is not played out, but it will be more advantageous than putting a headset alone i...

  This blog is about the vital importance of incorporating clear messaging into   POP retail displays . Without clear messaging, brands will never achieve the level of sell-through needed to make their product successful in a retail environment. In most cases, it is not too difficult to get a retailer to give a new brand a multi-store test. What’s difficult is getting the product to sell and meeting retailer expectations once the brand has secured retail placement. If a product doesn’t sell well in the first retail stores in which it is tested, the retailer will be inclined to mark down the product to the point that it does sell. Unless the product manufacturer decides to buy back the product, it virtually guarantees that opportunities with other retailers will be squashed or severely compromised. Without a big advertising budget to create awareness of the product, it’s essential that the brand has an effective in-store display and that the messaging is crystal clear. In craft...

  For people who often purchase display stands, the price of acrylic display stands will let them have such a feeling, why   acrylic display stands   more expensive than other display stands. Why does the same size display stand cause such a big difference because it is just a matter of material? Such a problem is indeed puzzling, and it is naturally incomprehensible for non-professionals. What are the factors in the market that affect the price of display stands? Now I will analyze the reasons for the price difference: 1. The impact of labor/material costs on prices Cost is the most important factor that you can’t ignore. The cost here mainly refers to labor costs and material costs. With the rise of the current economic level, labor costs in today's enterprises in the proportion of production is increasingly high, the rising wages of workers are doomed to the production of products allocated to the increase in labor costs. I In the material aspect, different drawing siz...