Focus on custom POP & POS display since 2005. Fully owned by ELEGANCE POINT-OF-SALE DISPLAY, our factory was set up in Shenzhen in 2014 then moved to Dongguan in 2016. The plant is equipped with most advanced machines and experienced workers, can make all type of acrylic products.Customized Now here >> www.responsyacrylic.c
The Role of Retail POP Displays in Developing an Integrated Approach to Product Marketing-Part I
We’ve been in the business of designing and manufacturing retail POP displays for nearly 30 years so our natural starting point for generating product sales is creating effective retail point-of-purchase displays and compelling in-store merchandising programs. Since the majority of purchase decisions continue to be made in-store, we believe a central focus of product marketing should continue to be captivating and capturing the customer at the point of sale. We recognize, however, that the retail landscape has changed dramatically over the last 5 years so, despite the fact that brick-and-mortar stores continue to account for the majority of retail sales, we believe it is increasingly important for brands to take a holistic approach to product marketing that includes both Point of Sale and online components. In the first of this 2-part series, we will address the Point of Sale part of product marketing, and then we’ll cover the online component in our next blog. Securin...

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